If you're a K‑Pop fan, you've probably dreamed of collecting albums, photo cards, light sticks, slogans, keyrings, and more. Seoul is the ultimate destination for K‑Pop merchandise shopping, offering both official and fan-made products. Here's a curated list of popular K‑Pop stores in Seoul, complete with reviews and helpful tips.
1. HYBE Insight Store (Yongsan)
📍 42 Hangang-daero, Yongsan-gu | Official HYBE artist merchandise
Albums, photo card sets, light sticks, accessories, and merchandise boxes are popular here. Be sure to check for sold-out notices before visiting. The product quality and packaging are top-notch.
2. SMTOWN &STORE (Seongsu)
📍 83-21 Wangsimni-ro, Seongdong-gu | Official SM artist goods
▲ SMTOWN Seongsu branch — popular with aespa, EXO, and NCT fans
The store has great photo zones and a wide variety of practical items like mood lights and keyrings. Expect a crowd, especially around the photo booths!
3. KTown4U (Myeongdong)
📍 37 Myeongdong 8ga-gil, Jung-gu | Multi-label goods + foreigner friendly
▲ KTown4U Myeongdong — official goods from many agencies in one spot
Great selection, even for rookie groups. Random photo card packs are especially popular. Staff are friendly and speak English and Chinese.
4. K‑POP FRIEND (Hongdae)
📍 44 Wausan-ro 29-gil, Mapo-gu | Fan-made + unique goods
▲ A hidden gem in Hongdae — custom slogans, keyrings, and sticker sets galore
If you're into unique or handmade fan merchandise, this place is heaven. The shop offers creative, rare finds you won't see in big stores.
5. YES24 Live Hall Pop-Up Store
📍 216 Neungdong-ro, Gwangjin-gu | Concert-exclusive merch
▲ Pop-up shop at YES24 Live Hall — limited light sticks, banners, and more!
Lines can be long, but the concert-specific merchandise is worth it. I managed to grab a light stick just in time — arrive early!
🎁 More Shops Worth Visiting
- KWANGYA Seoul – SM-exclusive megastore
- K-MECCA – Large-scale licensed merch hub
- K-POP MERCH ME:DOM – Mix of official + fan-made products
📝 Tips for Shopping K‑Pop Goods
- Check the store's official Instagram for restocks and new arrivals
- Always ask if photo cards are random or specific before buying
- Bring a sturdy shopping bag — items like albums can be bulky
- Visit early, especially on weekends to avoid the crowds
Final Thoughts
Seoul is a treasure trove for K‑Pop fans, filled with shops where you can explore, collect, and connect with fellow fans. Whether you’re buying official albums or creative fan-made goodies, these stores offer unforgettable experiences. Feel free to share your own recommendations or reviews in the comments below! 😊
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